WHERE DOES CREATIVITY COME FROM

It comes for the spaces in between decisions. It comes from changing our minds. 

It comes from reading a moment and seeing it differently than we initially thought. 

Creativity is a conversation with the world in the times when it is silent. 

As humans, we try to plan our lives logically and structure them. We do the same with our work—across any industry. Why do we hold following a plan or a script to be the highest form of achievement and productivity? 

Creativity comes from the mistakes and the unknowns and sends us on a pathway we never knew existed. 

Creativity isn’t only making a piece of art; it is how you live your life. 

The magic moments of the unknown are when we should let our natural human creativity guide us through.